Sell swimwear online

Start, run, and grow your swimwear business

Get the training, tools, and support you need to build the swimwear business you’ve always wanted.

Everything you need to sell swimwear

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online swimwear store that reflects your unique brand with over 4 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your swimwear store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your swimwear business encounters.

Learn more about selling swimwear

  • Make a splash online with your own swimwear store, such as a Shopify ecommerce store. Whether you're selling designer swimsuit brands or sewing your own, Shopify mobile-friendly website themes can help you showcase them in new ways, sync your products with your social media posts, and offer flexible shipping and delivery options.

  • You can sell swimsuits, swimwear and other water sports wearables right from your own ecommerce website, such as your Shopify store.

  • Absolutely! You can sell your swimwear through your Shopify store.

  • You can price swimsuits in a variety of ways, depending on the design, designer and whether the swimwear is handmade or from a supplier. Consult with Shopify's profit margin calculator to come up with prices that work for you.

Scale your sales

Powerful apps

Showcase your swimwear with professionally edited photos or build customer loyalty with rewards programs. With over 80 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your swimwear online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For swimwear businesses at every stage and size


Best for new ecommerce businesses with occasional in-person sales

$29per month


Best for growing businesses selling online or in-store

$79per month


Best for scaling businesses that require advanced reporting

$299per month

Starting a different type of business?