Sell equipment online

Start, run, and grow your equipment business

Get the training, tools, and support you need to build the equipment business you’ve always wanted.

Everything you need to sell equipment

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online equipment store that reflects your unique brand with over 4 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your equipment store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your equipment business encounters.

Learn more about selling equipment

  • To sell equipment online, you first have to decide on the types of equipment you want to sell and your targeted audience. Once you decide that, you can create a Shopify store, customize it, then add quality images and descriptions in minutes. You can upload photos and write descriptions of your equipment, customize your store from a range of themes, and start selling right away.

  • Shopify makes it easy to build and manage your online store. When you host your website on Shopify, you gain control over a complete content management system with full blogging features, mobile commerce readiness, and 100+ payment gateways to receive payment from any location around the world.

  • Yes, you can sell equipment on Shopify. Shopify makes it possible to manage your inventory and automatically stop selling products when they’re out of stock. You can also offer your customers different variations of your equipment to further distinguish their value and similarity with competitor products.

  • How to price your equipment depends on the type of equipment you’re selling. But the best practice is to analyze your competitors and calculate your costs using Shopify’s free profit margin calculator.

  • One good example of an online equipment store is Recovery For Athletes, a Shopify-powered fitness equipment store.

Scale your sales

Powerful apps

Showcase your equipment with professionally edited photos or build customer loyalty with rewards programs. With over 80 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your equipment online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For equipment businesses at every stage and size


Best for new ecommerce businesses with occasional in-person sales

$29per month


Best for growing businesses selling online or in-store

$79per month


Best for scaling businesses that require advanced reporting

$299per month

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