Sell dolls online

Start, run, and grow your doll business

Get the training, tools, and support you need to build the doll business you’ve always wanted.

Everything you need to sell dolls

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online doll store that reflects your unique brand with over 4 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your doll store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your doll business encounters.

Learn more about selling dolls

  • You can sell dolls online by opening a store on Shopify. You can customize your store to appeal to parents or little kids, upload fun photos, and create unique stories about each doll. Shopify also features inventory management, so you always know exactly when to restock, and your store can immediately stop selling a doll when it runs out. You can also connect your store to your social media pages.

  • To sell dolls online, you can create a Shopify-powered store. This gives you complete control over your brand, marketing, and customer experience. You can quickly create a unique online presence, market your dolls, and ensure customer satisfaction with lightning-fast website loading times. Plus, with the Shopify App Store, you can add functionality to your store, enabling you to sell and advertise your dolls on other third-party platforms.

  • Absolutely. Shopify has all the features to make your store run smoothly. To get started, check out the Shopify App Store where you'll find over 6,000 apps that allow you to customize, market, and grow your business. Shopify is also mobile, so you can take your store with you wherever you go. Also, with Shopify’s top-notch customer support, you can have issues resolved quickly.

  • The best practice for pricing dolls is to analyze your competitors and calculate your costs using Shopify’s free profit margin calculator.

  • Mastermind Toys is a popular Shopify store that sells dolls on their online store.

Scale your sales

Powerful apps

Showcase your dolls with professionally edited photos or build customer loyalty with rewards programs. With over 80 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your dolls online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For doll businesses at every stage and size


Best for new ecommerce businesses with occasional in-person sales

$29per month


Best for growing businesses selling online or in-store

$79per month


Best for scaling businesses that require advanced reporting

$299per month

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