Sell cosmetics online

Start, run, and grow your cosmetics business

Get the training, tools, and support you need to bring your cosmetics business to life.

Everything you need to get started

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Helpful tools

Use the drag-and-drop store builder to start a beautiful cosmetics store without coding or design skills. Choose from over 70 customizable and responsive themes to build your unique business and brand.

Smart marketing

Drive traffic to your store using Shopify’s built-in SEO and blog tools. Promote your cosmetics with Google Smart Shopping campaigns, and build an audience using automated Facebook and Instagram ads.

Sincere support

Connect with Shopify customer support over online chat, the phone, or email. Support is available 24/7, and can help with almost any challenge your cosmetics business encounters.

Learn more about selling cosmetics

  • You can sell makeup online on your own online store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, niche marketplaces like Poshmark and Mercari, and on social media sites like Instagram and Facebook. You can also sell makeup wholesale to other businesses online.

  • You can resell makeup if it’s unopened, unused, and not against the original seller’s policies.

  • Yes, you can sell makeup on Shopify. SoLa Look is one example of a Shopify merchant that sells makeup online.

    • Foundation
    • Blush
    • Eye shadow
    • Applicator brushes
    • Makeup sets

With you from first sale to full scale

Powerful apps

From creating product videos to building loyalty programs, the Shopify App Store has over 6,000 apps to add even more features and functionality to your cosmetics store.

Multi-channel sales

Sell your cosmetics online, in retail, or at a kiosk. With the Shopify POS app, you can manage your business, accept payments, and track inventory no matter where you sell.

Scalable pricing plans

For cosmetics businesses at every stage and size


Best for new ecommerce businesses with occasional in-person sales

$29per month


Best for growing businesses selling online or in-store

$79per month


Best for scaling businesses that require advanced reporting

$299per month

Starting a different type of business?