Grow sales with shopping on Instagram

Let shoppers discover, shop, and buy your products directly from your Instagram posts and stories.

Already have a Shopify store? Install Instagram

Showcase your brand and products

Get your products in front of 500 million trend-seeking shoppers on Instagram.

Offer a smooth shopping experience

Provide a consistent in-app shopping experience, from product discovery to checkout.

Sell from one inventory

Use one product inventory that stays synced across all the places you sell in, including online store, social media, and online marketplaces.

Be where your shoppers and customers already are

Connect with shoppers all over the world who love to find and explore new products.

Inspire new shoppers and loyal customers

Grow brand and product awareness with posts and hashtags.

Make any Instagram post or story a shopping experience

Let shoppers browse and buy directly from Instagram. Add product stickers to any of your stories, or tag your products in posts.

Be even more discoverable

Have your products appear on the Shopping channel in Explore, where shopping posts are personalized for users based on their interests and style.