Accelerate Your Success

Free Shopify training to help you build and grow a profitable business.

From first day to first sale, and beyond.

Ecommerce isn’t easy. If you’ve ever tried starting a business, you know the struggle. What are you going to sell? How will you build a brand? How are you going to drive traffic and sales?

Fortunately, other entrepreneurs like you have already been there. They’ve gone through the same struggles already, which means you don’t have to. They’ve made all the mistakes already, so you won’t. They’ve seen what works and what doesn’t, so you don’t have to guess.

Shopify Academy gives you exclusive access to experienced entrepreneurs, here to tell their story. You’ll have your very own virtual business mentor to keep you informed, accountable, and motivated.

On-Demand Courses

Get access to a library of business courses, produced exclusively for Shopify Academy.

Live Workshops

Insights and Q&As with industry experts and experienced entrepreneurs.

Business Tools

Download proven templates and tutorials to help you build your business, from brand strategy to cash flow statements.

Engaged Community

Surround yourself with other entrepreneurs who are on the same journey you’re on. Get feedback, share advice, and learn from your peers.

Course Library

New Course

Goal Setting

The #1 secret to Daymond John’s success is his goal-setting process. Learn his breakthrough goal-setting method that turned his small business into a billion-dollar brand. Learn more about Goal Setting.

With Casandra Campbell
Press enter to launch video player and watch SEO Training for Beginners Watch Trailer 1:31

SEO Training for Beginners

Casandra Campbell shares her SEO strategy for Shopify stores. From keyword research to image optimization, get Casandra’s SEO checklist. Learn more about SEO.

With Daniel Patricio
Press enter to launch video player and watch Google Ads for Ecommerce Watch Trailer 1:28

Google Ads for Ecommerce

Daniel Patricio guides you through Google Ads and demonstrates how you can launch your own ads from directly inside your Shopify Admin. Learn more about Google advertising.

Gretta van Riel - Course instructor on how to grow your business with Instagram
Press enter to launch video player and watch Grow Your Business with Instagram Watch Trailer 1:30

Grow Your Business with Instagram

Gretta van Riel shares her framework for launching a successful ecommerce business using Instagram and influencer marketing. Learn more about Instagram for ecommerce.

With Drew Sanocki
Press enter to launch video player and watch Ecommerce Email Marketing 101 Watch Trailer 1:31

Ecommerce Email Marketing 101

Drew Sanocki reveals the industry-defining email marketing strategy he uses to turn startups into success stories. Learn more about email marketing.

Jeff Delacruz - Course instructor on product photography for ecommerce
Press enter to launch video player and watch Product Photography for Ecommerce Watch Trailer 1:31

Product Photography for Ecommerce

Product photography studio owner Jeff Delacruz shares his methods for capturing beautiful product images that convert visitors into customers. Learn more about product photography for ecommerce.

With Stephan Peralta
Press enter to launch video player and watch How to Design Your Online Store (with Zero Design Experience) Watch Trailer 1:31

How to Design Your Online Store (with Zero Design Experience)

Stephan Peralta teaches you the brand development framework and online store design method he uses to create unique ecommerce experiences. Learn more about online store design.

Samantha Renée - Course instructor on getting started with Shopify
Press enter to launch video player and watch Getting Started with Shopify Watch Trailer 1:07

Getting Started with Shopify

Samantha Renée shares everything you need to start your Shopify store today. Afterwards, she shares tips from her own 6-figure side-hustle. Learn more about getting started with Shopify.

With Ezra Firestone
Press enter to launch video player and watch Facebook Ads for Beginners: Retention and Loyalty Watch Trailer 1:31

Facebook Ads for Beginners: Retention and Loyalty

Ezra Firestone shares his three pillars of profit for ecommerce advertising and how you can get started advertising on Facebook and Instagram. Learn more about Facebook advertising.

Build a Print-on-Demand Empire

Adrian Morrison shows you the framework he used to start and grow numerous seven-figure businesses. Learn more about building a print-on-demand empire.

The Kular Family - Course instructors on how to turn your hobby into a business
Press enter to launch video player and watch Turn Your Hobby into a Business Watch Trailer 1:30

Turn Your Hobby into a Business

Nimi Kular and her family transformed mom’s recipe into a thriving business. Learn how you can turn your passion project into a full-time business. Learn more about turning your hobby into a business.

With Corey Ferreira
Press enter to launch video player and watch Dropshipping 101 Watch Trailer 1:07

Dropshipping 101

Corey Ferreira took his side-hustle to six figures in his spare time. Learn how dropshipping works and how you can find the perfect product to sell online. Learn more about dropshipping.

With Ezra Firestone
Press enter to launch video player and watch Facebook Advertising: Customer Acquisition Watch Trailer 1:05

Facebook Advertising: Customer Acquisition

Ezra Firestone shares his methods for targeting an audience, testing ad creative and rapidly optimizing to earn as many new visitors as possible. Learn more about advanced Facebook advertising.

Sign up to access the entire library of courses, workshops, downloads and more.


“I’ve learned that anything you want to create is possible if you focus and work diligently to achieve it. Be brave and take the plunge… Read lots and ask lots of questions. Try things out - fail often, and as inexpensively as possible. And most importantly enjoy the ride!”

From Shopify Success Story Maggie Aurocco,

Frequently asked questions

Who is Shopify Academy for?

Whether you’re at Day 1 of starting your new business, turning your part-time gig into your full-time business, or ready to scale, you’re in the right place to learn and grow your business.

How much does Shopify Academy cost?

Our courses are free. Shopify is committed to making premium education accessible without a premium price tag.

Do I need to have a Shopify store to take a course?

No, you can take a course without having a store. That said, each course is designed so that you can follow along with your own business. Learning is easier when you follow along, so we recommend starting a free 14-day trial to improve your Academy experience.

Do I need to be technically savvy to take these courses?

No, each course has been developed and designed assuming you have no prior technical knowledge. Similarly, Shopify is a simple, easy-to-use platform and we encourage you to start a store and follow along.

I’m a Shopify Academy success story! Can I share my story with you?

We would love to hear from you. Send a brief explanation of how Shopify Academy helped you grow your business. We’ll do our best to get back to you and showcase your story in the Academy.

An instructor on their laptop
Hands-on walkthroughs make it easy to follow along.
An instructor on their laptop
Experienced instructors share their stories and insights.
An instructor on their phone
In-person workshops help apply methods to real businesses.

Register for Shopify Academy and get free access to…

  • On-demand courses
  • Live coaching calls
  • Business template library
  • Community of entrepreneurs